5 articles in this category
Introduction: Why Media Mix Mistakes Cost More Than MoneyIn my practice as a media consultant since 2011, I've seen firsthand how channel allocation e...
{ "title": "The Budget Drain Dilemma: Fixing Common Media Buying Mistakes That Waste Ad Spend", "excerpt": "This article is based on the latest indust...
This article is based on the latest industry practices and data, last updated in March 2026. In my 12 years as a senior digital media consultant, I've...
In my 15 years navigating the digital marketing landscape, I've witnessed a fundamental shift from simplistic last-click thinking to the complex, nuan...
This article is based on the latest industry practices and data, last updated in March 2026. For over a decade in digital advertising, I've seen the c...